Store Overview
The Souled Store started in India as a home-grown brand for people who live and breathe pop culture. What began with a few graphic tees has grown into a full-fledged fashion label offering t-shirts, joggers, shirts, dresses, shorts, boxers, backpacks, and accessories. Their catalog features official collaborations with major franchises like Marvel, DC, Disney, Harry Potter, Friends, IPL teams and more, alongside in-house quirky designs.
The brand focuses on comfortable fabrics, mainly 100% cotton and soft blends, with breathable fits that suit Indian weather. Many products are OEKO-TEX or similar standard compliant for safe dyes and prints (as indicated on individual product pages). With strong online presence, multiple offline stores across major Indian cities, and a huge social media following, The Souled Store has become a go-to choice for casual wear that feels both fun and relatable.
Key Benefits of Shopping at The Souled Store
Officially licensed merchandise
You get genuine, licensed designs from popular movies, shows, anime, comics, and cricket teams. Fans often mention that the prints feel more authentic and long-lasting compared to generic knock-offs on marketplaces.
India-friendly fits and fabrics
Most tees and joggers are designed keeping Indian body types and climate in mind. Lightweight cotton, relaxed silhouettes and size ranges up to plus sizes make it easier to find a comfortable everyday fit.
Frequent offers and combo deals
The Souled Store regularly runs price drops, “Buy 2/3 and save more” combos, and app-first deals. When combined with CouponInsta discount codes, shoppers often bring down the per-piece price significantly, especially on basics like solid tees or boxers.
User reviews and ratings
Product pages usually have reviews that talk about print quality, colour fading, and fit accuracy. We’ve seen many buyers mention wearing the same tee for over a year with minimal cracking on the print, which is a strong sign of durability for graphic merchandise.
Popular Products and Collections
1. Graphic T-Shirts
The brand’s hero category is unisex and gender-specific graphic t-shirts. You’ll find:
- Fandom tees: Marvel Avengers, Spider-Man, Batman, Superman, Harry Potter houses, Friends quotes, anime art, and IPL team jerseys.
- Quirky & desi humour: Hinglish one-liners, memes, and everyday Indian references.
Typical price range is around ₹599–₹999 per tee before discounts. With store offers plus a CouponInsta deal, many shoppers bring this down closer to ₹399–₹699, especially during big sale periods.
2. Joggers, Shorts and Bottoms
Comfortable joggers, pyjamas, boxers, and shorts are another big draw. Fabrics are generally soft cotton or cotton-blend with elastic waistbands. Joggers often sit in the ₹999–₹1,599 range and are popular for travel, WFH and campus wear. Boxers and shorts usually fall in the ₹499–₹899 bracket.
3. Dresses, Shirts and Everyday Fashion
The Souled Store has expanded into women’s dresses, crop tops, shirts, polos, and co-ord sets, as well as casual shirts for men. These carry either subtle prints or minimal branding, ideal for college and relaxed office Fridays. Prices vary from ₹799–₹1,999, with value combos during festive or end-of-season sales.
4. Accessories and Footwear
You’ll also find backpacks, caps, socks, sliders, and sometimes limited-edition accessories tied to popular franchises. These items make for budget-friendly gift options, usually within ₹299–₹1,299, and often feature in special bundle offers.
Savings Opportunities with CouponInsta
Current Promotions You May See
While exact offers change over time, The Souled Store often runs:
- Percentage-off sales on select collections (for example, flat 30–40% off on licensed merch or seasonal products).
- Buy More, Save More deals such as 3 tees at a special bundle price.
- App-exclusive prices or early access for app users.
- Clearance / End of Season Sale on older designs and sizes.
CouponInsta tracks such trends and lists relevant The Souled Store coupon codes and deals in one place so you don’t have to hunt across multiple pages.
Newsletter, App and Loyalty Benefits
- Email & SMS alerts: Signing up on thesouledstore.com can bring you early notifications for big sales, new collections, and occasional subscriber-only offers.
- App benefits: The Souled Store app sometimes features app-only discounts or early launches during festive periods like Diwali, Independence Day, or year-end sale.
- Reward-style benefits: From time to time, they may run credits, wallet cash, or reward points; check your account section for active balances.
How to Use The Souled Store Coupon Codes from CouponInsta
- Scroll through this page on CouponInsta and pick a The Souled Store offer that fits your order (e.g., site-wide discount or category-specific).
- Click “Get Deal” or “Show Code”. If a code is revealed, copy it.
- You’ll be redirected to thesouledstore.com. Add your favourite products to cart.
- Proceed to checkout and look for the “Apply Coupon” or “Promo Code” box.
- Paste the copied code, click apply, and check if the discount is reflected in the final price.
- Complete payment using your preferred method once the total looks right.
Common Restrictions to Keep in Mind
- Some codes may work only on non-discounted or select products.
- Minimum cart value conditions (for example, above ₹999 or ₹1,499) can apply.
- Codes may be limited to new users or specific payment partners (like certain wallets or bank cards).
- Each coupon has an expiry date; once it lapses, it will not apply.
If a particular code doesn’t work, try another deal listed on CouponInsta—often a storewide or category offer still gives you decent savings.
Expert Shopping Tips for The Souled Store
1. Time Your Purchases
In India, the best savings usually appear around:
- Festive seasons: Diwali, Dussehra, Raksha Bandhan, Christmas, New Year.
- Big sale periods: Republic Day Sale (Jan), Independence Day Sale (Aug), end-of-season sales (Jan–Feb and Jun–Jul).
Pair these in-site promotions with a relevant CouponInsta discount to maximise value.
2. Compare Combos vs. Single-Piece Pricing
When you add two or three items to your cart, also check combo offers shown just below the product. Sometimes, Buy 3 for a special price plus a cart-level coupon works out cheaper than single-piece discounts. Our experience: basics like solid tees, boxers, and socks give the best value in combos.
3. Check Size Guides and Reviews
Before placing bigger orders, look at the size chart and user photos in reviews. The Souled Store sizes are generally true to Indian sizing, but certain slim-fit or oversized collections can vary. This small step saves you from return hassles and extra courier waits.
4. Care Instructions to Make Gear Last Longer
- Wash printed tees inside out in cold water.
- Avoid harsh detergents and strong bleach.
- Line dry in the shade to reduce colour fading in Indian summers.
- Iron on the reverse side and avoid directly pressing on prints.
Following these basics can make your favourite fandom tee last far more seasons than a random market knock-off.
5. Combining Coupons with Wallet/Bank Offers
Keep an eye on:
- Bank card promotions (credit/debit card instant discounts).
- UPI and wallet offers from Paytm, PhonePe, or similar services.
Often the best strategy is: use a store coupon (from CouponInsta) + pay via a payment method that’s running a limited-time cashback. Check both conditions carefully so you meet the minimum order values.
Location-Specific Information for Indian Shoppers
Shipping and Delivery in India
The Souled Store ships to most pin codes across India. Delivery timelines generally range from 3–7 working days depending on your city and product availability. During sale peaks or festive rush, it might take a bit longer, so plan gift orders slightly in advance.
Shipping fees can vary based on cart value and current offers—often, there’s free shipping above a certain order amount. Exact thresholds are shown at checkout.
Payment Methods
For Indian customers, The Souled Store usually supports:
- UPI payments (BHIM, PhonePe, Google Pay, etc.)
- Major credit and debit cards (Visa, Mastercard, RuPay, etc.)
- Net banking for leading banks
- Popular wallets and sometimes Cash on Delivery (COD) on select pin codes.
Always check the payment page for the latest options, as new partners and offers keep getting added.
Returns, Exchanges and Support
Most clothing items come with a return or exchange window, subject to the product being unused, unwashed and with tags intact. Some categories like masks, innerwear, or final sale items may be non-returnable, so read the policy on each product page.
For support, you can raise a ticket, email, or use the help section on their website/app. Response times are usually during standard working hours on business days. For order-specific queries, keep your order ID handy to speed up resolution.
If you’re planning your next fandom haul or everyday wardrobe refresh, explore the latest The Souled Store coupon codes and deals listed on CouponInsta below, pick one that fits your cart, and let the savings quietly stack up while you focus on the fun part—choosing the designs.
